Ive applied for many jobs without getting a single interview. What am I doing wrong

Ive applied for many jobs without getting a single interview. What am I doing wrongIve applied for many jobs without getting a single interview. What am I doing wrongMy guess is youre making the same mistake most people do youre making your resume about you instead of about the readerShock is the reaction I usually get when I say, Your resume is not about you. Heres what I meanA few weeks ago, I welches working with two different people to help them polish up their resumes. One was a client seeking a pay raise and promotion.The other was one looking for a new job following a downsize.Resumes for both clients had the same common mistake they were void of any results or accomplishments from their past jobs or positions.This is a HUGE mistake because thats the one thing people reviewing resumes are looking for the mostWhen I first suggested to each client we add in some results of their past work so their resume doesnt read like a generic job ad, one said, I was just there to do a good job, I wasnt seeking any kind of glory.While this is a wonderfully humble approach to good work, job seekers have to understand that including accomplishments on their resume is not about them.The moment you say, I dont want/like to brag, is the moment youve made it all about you.Resume truth Its about themIncluding results of your past work on your resume and talking about those results in an interview or a performance review IS NOT ABOUT YOUIts about what you can do for the companys bottom line, which is all the hiring manager really cares about (typically and mostly).Your resume should always speak to your audiences pain points by showing how you can solve their problem. The way you show this is including the results and accomplishments youve had when solving similar problems in your previous jobs.The reader knows that past behavior is the best predictor of future behavior. Theyll want to learn mora about you if you can show how youve excelled in the past in problem solving.But y ou have to speak their language.And you must connect the dots between your past experience and your audiences current needs.How to make it all about themIn order to do this, you must know something about your audience. This is why you must research the company youre applying to. This is also why you cant rely on one blanket resume for each job.Its important to really analyze the job ad to figure out what they need from the new person in that role.Start by looking at what are the top 35 skills listed in the requirements for the job. Can you think of a specific time when youve demonstrated each skill? What was the result? Can you quantify the result? How did it impact the companys bottom line?Did it increase profit or revenue? By how much?Did it decrease spending? By what percentage?Did it save man hours? How does that translate to dollars saved?Did it increase customer satisfaction or decrease customer complaints? By what percentage?Did it make processes more efficient? How much time did this save?Did it boost staff morale? How much did productivity increase with this boost?By showing the byproducts of your good work, the hiring manager can infer that you can and will produce similar results for them.Not sharing those results will leave the manager wondering if youll be a productive and valuable addition to the payroll. Dont leave your audience in the darkThe result of including resultsDefining your results and being able to articulate them tactfully is one of the biggest challenges of a job search or promotion negotiation, but there is help.I work in depth with my clients on how to properly word their results and accomplishments for both their resumes and their responses to interview questions.By doing this, my clients gain a better understanding of their skillset and greater confidence in their net worth, resulting in successful salary negotiations, higher salary offers, and better promotions.Lori Bumgarner is the owner of paNASH, a passion and career coachin g service, and a certified life coach and certified transformational coach. She has over 15 years of experience as a career adviser.This article first appeared on Quora.